We Know Marketing

Silver Shade Group will help you grow your business with a comprehensive marketing strategy built for your unique brand.

 

marketing consulting

Silver Shade Group will create an actionable marketing strategy for your brand. Our team collects customer and audience information specifically for your brand and develops a bespoke marketing strategy. Marketing services are customized based on your unique customers and business.

Choose a 3, 6, or 12-month engagement.

Digital Marketing Review

We will perform a comprehensive website strategy audit and content review for your products and services. Our team will look at all aspects of your digital marketing. We can develop a bespoke digital marketing strategy and create unique website and marketing content for your target audience and optimized for online search (SEO).

Brand Builder Bootcamp

The Brand Builder Bootcamp marketing strategy eCourse will help you build your brand and bring your offering to market.

Do you have a great idea and need help getting started? Are you re-branding your business to reach more customers or blog to reach a broader or different audience? Get started now!

BRAND | PRODUCT | DIGITAL

MARKETING

 

Marketing Consulting Services

MARKETING strategy design

Silver Shade Group will work with you to create the marketing strategy for your brand, product line, and business. We will create a comprehensive marketing strategy for your business that includes both brand and performance marketing. We will evaluate your current marketing strategy and plan to determine what is working and where you can improve. Our team will create your marketing strategy, help you find the right team to put it in motion, and train them to keep the momentum going for your business. You choose the timeline that works for your needs.

Silver Shade Group will evaluate your competitive landscape and identify your core customers and target audience. Our team will look at your current messages and evaluate them using any analytics and metrics you have available. Next, we will recommend ways to improve your product assortment and service offering to align your brand and business with your core customers' needs. If you implement our recommended Marketing Strategy, we will train your team or help you find the right team to set your business up for sustained, profitable growth.

Marketing Consulting Services Offer:

  • 3-Month, 6-Month, or 12-Month Engagements

  • Marketing Strategy may Include:

    • Sales and Business Goals

    • Current Marketing Strategy

    • Current Projects and Project Roadmap

    • Customer Profile and/or Niche Building

    • Product Assortment and/or Service Portfolio

    • Digital Marketing

    • Social Media Marketing

    • Creating Content for Paid Media

    • Influencer and Affiliate Marketing

    • PR and Media Outreach

  • 12-Month Go-Forward Marketing Action Plan

  • Marketing Recruiting

  • Marketing Training

 

 

Digital Marketing Service

 

A comprehensive Digital Review

Let Silver Shade Group refine your website and improve your digital content across all platforms. We will perform a complete review of your website and current digital initiatives. Our team can create new, optimized content for your business and a custom digital marketing plan for your business. We will determine the Google and other search engine keywords specific to your business and create new copy to get your products and services in front of your ideal customers. At the end of our comprehensive website review, we will provide you with content for your website that is optimized for search and can be amplified across your marketing channels.

Our team provides a comprehensive digital marketing strategy review for each of your current digital channels, including email, social media, and affiliate marketing. Silver Shade Group will make recommendations that will help your business connect with your customers on the platforms where they expect to find your brand and want to engage with you.

Digital Marketing Service Includes:

  • Two marketing consultation sessions covering

    • Customer analysis

    • Current digital strategy

  • Digital Marketing Plan

    • Platform recommendations

    • Website and Content Strategy

    • Email Marketing Strategy

    • SMS Strategy

    • Social Media Strategy

    • Outreach Strategy

    • Paid Ads Strategy

  • Review Website and Social Media Content

    • Product and website taxonomy

    • Website content and copy

    • Blog content

    • Email and SMS marketing content

    • Organic social media content

    • Paid social media content

    • Paid search content

    • Influencers and Affiliate partners

 

Brand Builder Bootcamp

 

Build or strengthen Your brand

Do you have a great idea and need help getting started? Are you re-branding your business to reach more customers or blog to reach a broader or different audience?

Brand Builder Bootcamp was developed just for you!

The Brand Builder Bootcamp marketing strategy eCourse will help you build your brand and bring your offering to market. You'll learn how to create or improve your current brand portfolio and product assortment. This six week self-paced eCourse will allow you to identify your customer, define your brand, refine your product assortment, and take your products and services to market. Your enrollment fee grants you lifetime access to the course videos and materials.

We'll help you answer these and many other questions in order to build your brand and business:

  • What is a target customer and how to I find mine?

  • Should I limit myself to only my 'ideal' clients?

  • What should I name my company/brand?

  • What is a brand promise and why do I need one?

  • How do I get feedback from my customers?

  • How do I launch my product or service?

  • Which comes first: an audience or an assortment?

Brand Builder Bootcamp Includes:

  • Brand Builder Bootcamp Video Lessons

  • Brand Builder Bootcamp Course Outline

  • Lesson Schedule

  • Brand Builder Bootcamp Course Worksheets

    • 5 Branding Worksheets

    • 2 Customer Worksheets

    • 3 Product Assortment Worksheets

    • 2 Marketplace Worksheets

  • Bonus: Brand Builder Bootcamp Launch Plan Template

    • Social Media Placement

    • Partner and Influencer Outreach

    • Content Planning

Start Brand Builder Bootcamp today and launch your brand in just 6 weeks!